April 15 2021, 9:56 am | BY Ricki Green | No Comments
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia.
The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing strategy.
Says Tim Collier, strategic director, Connecting Plots: “I’m so pleased to be working with [yellow tail]. Their business changed the face of Australian wine when it launched, and their brand continues to be an excellent example of what can be achieved when you subvert the norms of a category. We can’t wait to sink our teeth into the unique creative challenges they face and to start moving the dial on their business results.”