Effie Worldwide has announced the 2021 Effie Effectiveness Index (effieindex.com), the annual ranking of the companies behind the world’s most effective marketing efforts. AB InBev, McDonald’s, Omnicom, McCann Worldgroup, FP7 McCann Dubai and Special Group were named Most Effective Marketer, Brand,
Technology solutions agency Swipe iX has launched Swipe Synergy, a design thinking function to complement its service offering and unlock new opportunities for clients.
The Bread Exam, a breast cancer campaign launched in Lebanon, was the star of the show at the NYFA, scoring the Best of Show award and multiple other awards.