A study from Hub Entertainment Research has found further demonstration that TV consumers are most loyal to the TV service they treat as their viewing home base.
28% say that linear channels from a cable, satellite, or telco TV subscription is their TV home base, according to a new survey from the Hub; Netflix is second, at 23%
If you’ve been following Netflix lately, then you’d know the streamer is on shaky ground at the moment. Antenna data reveals that Netflix saw 3.6 million subscription cancellations in the first quarter of 2022, over one million more than the company experienced in Q1 2021 and Q4 2021. This is a significant indicator that Netflix […]
While industry analysts question the future of streaming TV services, a Hub survey finds that penetration of streaming services is significantly up and that most consumers say they plan to add more se