Just as Netflix and Disney+ launch new ad-supported tiers and as inflation continues to hit wallets, free and lower-cost video options are multiplying and gaini.
More than half of U.S. consumers would prefer to watch ads and pay between $4 and $5 less each month for a streaming service, according to new data from Hub.
The latest edition of Hub Entertainment Research's Conquering Content annual study has found that live TV rebounded this year thanks to some high-profile, buzz-worthy shows, even as streaming continues to dominate viewing habits.