We reveal what it takes to achieve success in China’s cutthroat e-commerce space - from building a solid foundation to maintaining longevity - with exclusive insights from brands that have thrived in it, including Atelier Rebul, Evenswiss and G&M Cosmetics.
We reveal what it takes to achieve success in China’s cutthroat e-commerce space - from building a solid foundation to maintaining longevity - with exclusive insights from brands that have thrived in it, including Atelier Rebul, Evenswiss and G&M Cosmetics.
Australian manufacturer G&M Cosmetics will be launching more vegan beauty and baby care products this year to tap into the growing vegan lifestyle choice among millennial consumers.
The company moved into the vegan beauty space with the acquisition of P’URE Papayacare skincare in 2019.
Since then, it has extended the brand to 15 vegan-approved and certified products. The firm also launched a spin-off baby care range under the P’URE Papayacare label.
Additionally, G&M launched the Kakadu Plum Collection, another vegan range under its Australian Creams brand.
“We’ve known for the last two years or so that the demand for vegan products was coming from both consumers and our distributors,” said Peter Bosevski, global marketing and sales manager, G&M Cosmetics.