company stores all information about students in one place. from test scores, disabilities to learning styles. the goal, one-stop data shop to help personalize learning. school and districts collect a lot of data. the system is disconnected. as a result, the data is not usable. the difference between data and information. reporter: specifically when it comes to your son, what s your biggest concern? the number one dern concern is, who who is having access to this information? reporter: endbloom is using the cloud sow centralize all the data the school system has including financial information about students families. some worry their digital footprint is too personal. what s at stake when it comes to that data collection? everything. my son s chances of getting into good schools. my son s chances of getting, maybe, into ivy league colleges. reporter: teachers say the data can be very helpful.
this one for baseball. reporter: after-school activity, boy scouts. favorite tv show, avatar: the last airbender. i really like this. so i told my mom to make my hair like that. reporter: adhd. it s the last data point about 9-year-old matthew that would likely end up in a data base his school started using this year. and that worries his mother. beware. reporter: a few public school systems across the country are partnering with a non-profit called enbloom. the company s technology stores all the information collected about students in one place. from their test scores to their disabilities and their learning styles. the ultimate goal? they say a one-stop data shop to help personalize learning. so school and districts today collect a lot of data but it s all over the place. different systems, disconnected. so as avenue a result of this data is not usable. it s the difference between data and information. specifically when it comes to matthew, your son, what s your