company stores all information about students in one place. from test scores, disabilities to learning styles. the goal, one-stop data shop to help personalize learning. school and districts collect a lot of data. the system is disconnected. as a result, the data is not usable. the difference between data and information. reporter: specifically when it comes to your son, what s your biggest concern? the number one dern concern is, who who is having access to this information? reporter: endbloom is using the cloud sow centralize all the data the school system has including financial information about students families. some worry their digital footprint is too personal. what s at stake when it comes to that data collection? everything. my son s chances of getting into good schools. my son s chances of getting, maybe, into ivy league colleges. reporter: teachers say the data can be very helpful.