grab so many people s data. now, cambridge analytica says we didn t use the facebook data to help the trump campaign but a whistleblower begs to differ. he s given interview to the guardian in the uk and the new york times in the u.s. he says he has a lot of regrets about how he worked with cambridge analytica on this data project. sth what said to the guardian in the sin sane. the company that created psychological pro fiefls 230 million americans now they want to get contracts and work with the pentagon? it s like nixon on steroids. that s high this matter snou on a writer the election is long over, the 2016 election. but cambridge analytica and other companies like it are still working on harvesting vast amgts of data about voters, individuals, and trying to use that data to target ads and information to us. brian stelt they re speaking with anna cabrera. china is slamming president trump s signing of a new u.s. law on taiwan. the taiwan travel act encourages visits between
analytica. it s this mysterious firm that promises to help political campaigns and other organizations target voters, to microtarget them, to figure out exactly what you as a voter wants to hear any given time and deliver that ad to you. cambridge analytica has been out there selling those services for years. the trump campaign along with the ted cruz campaign were two of the campaigns that bought their services in 2016. go back further. cambridge analytica in its infancy partnered with a professor who happens to work at cambridge university, no relation to the company, who created this personal quiz on facebook. i have done some of these, you have probably done some of these. most of these are fine, no evil purpose behind it, but in this case, this personality quiz that about 250,000 people took, the data was used by the professor and then handed off to cambridge analytica and used to create profiles of voters. what s remarkable about this is you start with the essentially
270,000 people. then you connect all of their friends, and before you know it, you have 50 million facebook users information. that s what was really remarkable about using this personality quiz to then go and grab so many people s data. now, cambridge analytica says we didn t use the facebook data to help the trump campaign, but a whistle blower named christopher wily begs to differ. he s given an interview to the guardian in the uk and in the u.s., and he says he has a lot of regrets about how he worked with cambridge analytica on this type of data project. he said this is insane, the company that created psychological profiles of 230 million americans, now they want to get contracts and work with the pentagon? it s like nixon on steroids. that s really why this matters now, ana. if the election is long over, 2016 election. but cambridge analytica and other companies like it are still working on harvesting vast amounts of data about voters, about individuals, and using it to target
personality quiz about 2250,000 people took. data used by the professor then handed off to cam bren analytical and used to create profiles of voters. what s remarkable is you start with 270,000 people and connect all their friends, and before you know it you have 50 million facebook information. that s what s so remarkable to use this quiz to grab the data. cam bren sa cambridge says we didn t use it to help the trump campaign. but u.k. says he has regrets how he worked with cam bren. had is what he said to the guardian. he said this is insane, psychological profiles of 230 million, now they want to get contracts and work with the pentagon. it s like nixon on steroids. this is why this matters now. the election is long over, 2016
voters. that firm cambridge analytica denies violating facebook s terms. cnn media correspondent brian joins me now. a lot of layers. help us make sense of it all. yeah, all involves cam bren and anayltica, mysterious firm that helps campaigns and other organizations target voters, to try to figure out what you as a voter wants to hear at a given time and deliver that ad to you. so cambridge analytical has been selling those services for years. and ts trump campaign along with the ted cruz people bought cambridge services back in 2016. so go back a little further. cambridge analytical in infancy partnered with professor who happens to work at cam bren university, no relation to the company, who created this personality quiz. created this app on facebook. listen i ve done some of these. you ve probably done some of these. most of these fine. no evil purpose behind them. but in this case this