personality quiz about 2250,000 people took. data used by the professor then handed off to cam bren analytical and used to create profiles of voters. what s remarkable is you start with 270,000 people and connect all their friends, and before you know it you have 50 million facebook information. that s what s so remarkable to use this quiz to grab the data. cam bren sa cambridge says we didn t use it to help the trump campaign. but u.k. says he has regrets how he worked with cam bren. had is what he said to the guardian. he said this is insane, psychological profiles of 230 million, now they want to get contracts and work with the pentagon. it s like nixon on steroids. this is why this matters now. the election is long over, 2016
voters. that firm cambridge analytica denies violating facebook s terms. cnn media correspondent brian joins me now. a lot of layers. help us make sense of it all. yeah, all involves cam bren and anayltica, mysterious firm that helps campaigns and other organizations target voters, to try to figure out what you as a voter wants to hear at a given time and deliver that ad to you. so cambridge analytical has been selling those services for years. and ts trump campaign along with the ted cruz people bought cambridge services back in 2016. so go back a little further. cambridge analytical in infancy partnered with professor who happens to work at cam bren university, no relation to the company, who created this personality quiz. created this app on facebook. listen i ve done some of these. you ve probably done some of these. most of these fine. no evil purpose behind them. but in this case this
this president? so he s got four broad areas that i think would be of interest to me were i on the committee. first, and not necessarily in this order, would be the money laundering allegations that he made. he said all roads through manafort lead to trump, and that is money laundering and there is financial shenanigans, at least perhaps crimes, underlying that relationship between trump and others. that s one thing. second thing, he was on the board of cam bren and anayltica, that was the data and a lit particulars firm that was targeting key districts in the swing states that trump won unexpectedly. there there is a theory out there they were coordinating with the russians about that. so that s a second area. the third is trump tower meeting which he called treasonous