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Act-On Software Launches SMS Channel Backed By Full Power of Automation First-of-kind, native solution in Act-On s platform allows marketers to take full advantage of SMS as a primary automation channel Portland, OR, April 28, 2021, the leading growth marketing automation platform, today launched SMS automated marketing to allow marketers to send in-the-moment messaging and create data-driven, automated SMS campaigns. Built directly into Act-On s platform, the solution far surpasses other competitive offerings of SMS bolt-ons and empowers marketers to leverage SMS as a fully integrated, primary marketing automation channel. With the ability to build SMS automated campaigns ahead of time or send direct SMS messaging on the fly, Act-On users can now leverage the power of direct and personalized mobile engagement to improve the experience for their customers.

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