Act-On Software Launches SMS Channel Backed By Full Power of Automation
First-of-kind, native solution in Act-On’s platform allows marketers to take full advantage of SMS as a primary automation channel
Portland, OR, April 28, 2021 (GLOBE NEWSWIRE) Act-On Software, the leading growth marketing automation platform, today launched SMS automated marketing to allow marketers to send “in-the-moment” messaging and create data-driven, automated SMS campaigns. Built directly into Act-On’s platform, the solution far surpasses other competitive offerings of SMS “bolt-ons” and empowers marketers to leverage SMS as a fully integrated, primary marketing automation channel. With the ability to build SMS automated campaigns ahead of time or send direct SMS messaging on the fly, Act-On users can now leverage the power of direct and personalized mobile engagement to improve the experience for their customers.
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