This Committee oversees ComSoc’s marketing programs and is chaired by the Chief Marketing Officer. The Marketing Standing Committee works in collaboration with the Marketing staff for strategizing, planning, and implementing the BoG-approved marketing plan. Responsibilities include exploration and adoption of emerging digital media; use of social platforms; the ComSoc website; creation, communication, and implementation of a strategic roadmap for innovative marketing; and related 3rd party marketing efforts.
The evolution from 5G to 6G is expected to transfer the communication philosophy from connected people and things to connected intelligence, which brings new usage scenarios and new challenges for the multiple access design.