This Committee oversees ComSoc’s marketing programs and is chaired by the Chief Marketing Officer. The Marketing Standing Committee works in collaboration with the Marketing staff for strategizing, planning, and implementing the BoG-approved marketing plan. Responsibilities include exploration and adoption of emerging digital media; use of social platforms; the ComSoc website; creation, communication, and implementation of a strategic roadmap for innovative marketing; and related 3rd party marketing efforts.
This Committee is responsible for the oversight and management of ComSoc’s involvement in external initiatives, i.e. those originated from IEEE-level or multi-Society initiatives (e.g., Multi-Society Technical Groups, IEEE Technical Communities, IEEE TAB Future Directions Committee, IEEE New Initiatives Committee, and all IEEE OUs).