India, home to more than a billion people, is set to see a global expansion of the Unified Payment Interface, or UPI, which is the country s most widely used payment system. Find out more here.
To quell fears of advertisers and get brands back on X, the company said it would strengthen its full-funnel ads offering with a focus on video, performance, and brand safety.
When the payments will formally debut and how they would operate were not made clear in the blog post. Peer-to-peer commerce on the platform would be the most significant development at X since Musk bought the business for $44 billion in late 2022. Elon Musk’s X to Launch Peer-to-Peer Payments This Year to Unlock More ‘User Utility and Opportunities for Commerce’.
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