Dublin, Jan. 21, 2021 (GLOBE NEWSWIRE) The "Middle East and North Africa Pay TV Forecasts" report has been added to ResearchAndMarkets.com's offering..
MultiChoice brings new promo to attract more clients
January 21, 2021 Inside MultiChoice studios
MultiChoice Uganda recently announced a new year’s sales offer that will see customers acquire Dstv decoder packages and hardware at a special price offer.
While addressing the media at the launch of the promotion at a Dstv agent store in Kireka recently, Colin Asiimwe, the head of Marketing at MultiChoice Uganda, called the drive groundbreaking.
“As a continuation of the season’s celebration into the new year, we are excited to lower the cost of entry for our new Dstv customers by allowing them to make the switch from other pay TV providers to the home of the world’s best football.”
| 19 January 2021
Even though 2020 was a record-breaking year for streaming services, the subscription video-on-demand (SVOD) industry needs to brace for a wide cooling over 2021 with the big players seeing growth slow and in some cases sharply fall back warns research from Omdia.
Establishing a baseline for its predictions of the new year, the analyst said 2020 saw the SVOD sector grow at one of the fastest rates on record. In fact, in absolute terms, the year saw more subscribers added to the VOD industry than at any other point in history, and most likely, at any point to come. Across the 328 online video subscription services that Omdia tracks as part of its TV and Online Database, more than 226 million subscribers were added.
| 19 January 2021
Triple play operators are having to weaponise customer care in order to keep a hold on their revenues, according to analyst firm Rethink TV.
Traditional business support offerings are not up to the job, which has given rise to a new breed of vendors, focused on improving QoS and customer experiences with household-level analytics. Rethink TV has grouped these vendors under a new umbrella term, Customer Journey Management (CJM), and forecasts that this market will grow to $24.6 billion by 2026 – across the broadband and pay-TV segments. Through the forecast period, this is predicted to save operators $10.5 billion in churning revenues, as high-level granular analytics allow operators to improve their QoS at a household level.
| 18 January 2021
After pay-TV revenues for the 20 countries in the Middle East and North Africa region were found to have fallen by 14% between 2016 and 2020 to $2.74 billion, the market in the region will continue to track downwards says a study from Digital TV Research.
The analyst’s Middle East and North Africa Pay-TV Forecasts report calculated that pay-TV revenues in the region will fall back to $2.52 billion in 2026, representing a 23% fall compared with 2016.
Five countries are predicted to contribute just over three-quarters (78%) of the region’s pay-TV revenues in 2026. Turkey and Israel together are expected to supply nearly half of the total.