| 19 January 2021
Even though 2020 was a record-breaking year for streaming services, the subscription video-on-demand (SVOD) industry needs to brace for a wide cooling over 2021 with the big players seeing growth slow and in some cases sharply fall back warns research from Omdia.
Establishing a baseline for its predictions of the new year, the analyst said 2020 saw the SVOD sector grow at one of the fastest rates on record. In fact, in absolute terms, the year saw more subscribers added to the VOD industry than at any other point in history, and most likely, at any point to come. Across the 328 online video subscription services that Omdia tracks as part of its TV and Online Database, more than 226 million subscribers were added.