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This week, Apptopia announced that it has raised $20 million in Series C funding.
The company said it will use the money to scale up and invest in ethically sourced data outside of mobile apps.
The funding round was led by ABS Capital Partners, along with other investors including Blossom Street Ventures.
Along with the investment, the market intelligence firm shared that Mike Avon and Paul Mariani from ABS Capital are joining its board of directors.
Co-founded in 2011 by Eli Sapir and Jonathan Kay, Apptopia provides the most actionable mobile app insights in the industry. As digital continues to be a large part of brand strategy and people s lives, measurement is becoming even more crucial, Kay said.
Apptopia Raises $20 Million In Series C Funding To Source New Connected Device Data
New funding will accelerate company s growth and investment into technology
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BOSTON, May 11, 2021 /PRNewswire/ Apptopia Inc., the leader in real-time competitive intelligence, today announced the close of a $20 million financing round led by ABS Capital Partners with participation from existing investors, including Blossom Street Ventures. The company has been profitable for the past year while growing revenue 50% year-over-year for the past three years in a row. This new strategic partnership is anchored in scaling the company and growing its addressable market through investing in ethically sourced data outside of mobile apps. The goal of the new data sets is to provide brands with a 360-degree view of consumer engagement on their competition.
Apptopia raises $20M to expand its competitive intelligence business beyond mobile
Boston-based Apptopia, a company providing competitive intelligence in the mobile app ecosystem, has closed on $20 million in Series C funding aimed at fueling its expansion beyond the world of mobile apps. The new financing was led by ABS Capital Partners, and follows three consecutive years of 50% year-over-year growth for Apptopia’s business, which has been profitable since the beginning of last year, the company says.
Existing investors, including Blossom Street Ventures, also participated in the round. ABS Capital’s Mike Avon, a co-founder of Millennial Media, and Paul Mariani, are joining Apptopia’s board with this round.