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This week, Apptopia announced that it has raised $20 million in Series C funding.
The company said it will use the money to scale up and invest in ethically sourced data outside of mobile apps.
The funding round was led by ABS Capital Partners, along with other investors including Blossom Street Ventures.
Along with the investment, the market intelligence firm shared that Mike Avon and Paul Mariani from ABS Capital are joining its board of directors.
Co-founded in 2011 by Eli Sapir and Jonathan Kay, Apptopia provides the most actionable mobile app insights in the industry. As digital continues to be a large part of brand strategy and people s lives, measurement is becoming even more crucial, Kay said.
Jack Nicas, Mike Isaac and Sheera Frenkel, The New York Times
Published: 14 Jan 2021 10:44 AM BdST
Updated: 14 Jan 2021 10:44 AM BdST The messaging app Signal, which allows messages to be sent with end-to-end encryption, on a phone in Shanghai, China, Feb 26, 2019. The New York Times
Neeraj Agrawal, a spokesman for a cryptocurrency think tank, has typically used the encrypted messaging app Signal to chat with privacy-minded colleagues and peers. So he was surprised on Monday when the app alerted him to two new users: Mom and Dad. );
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“Signal still had a subversive shine to it,” said Agrawal, 32. “Now my parents are on it.”