February 22 2021, 9:30 am | BY Ricki Green | 23 Comments
carsales loves cars – shamelessly so… and has launched its new brand repositioning via BMF to reinforce its market leadership via Everything You Auto Know.
carsales partnered with BMF to bring its knowledge and passion for the automotive category to life with a creative flare set to resonate with all Australians and start to shift the reputation of Australia’s most trusted place to buy and sell to be the go-to for everything cars.
The first phase of this campaign launched nationally last night with carsales’ new TVC “Grandma’s Hands.”
Says Kellie Cordner, chief marketing officer, carsales: “With our category expertise, product innovation and brand trust, carsales is uniquely placed to empower Australians to have a positive experience when buying, selling and owning a car.
February 16, 2021 2:42
Uluru Ayers Rock Resort has launched a new brand proposition via BMF. The ‘Just Wow’ campaign features several visitors to Uluru experiencing different aspects of the destination, including camel rides, segway tours and a motor bike tours.
The new creative work is meant to challenges travellers’ perceptions of Uluru as “just a rock”, to a destination with an abundance of experiences, flavours and interactions on offer.
Between July 2018 and June 2019, 1.9 million tourists and other visitors travelled to the Northern Territory. In the 12 months to December 2019, international visitors contributed $437 million to the local economy. Since late March 2020, there have been no international tourist to Australia.
February 16 2021, 11:25 am | BY Ricki Green | 4 Comments
How do you describe the slack-jawed, weak-at-the-knees wonderment of a place as special as Uluru? The first time you encounter it, a million words race through your mind, but all you can mutter are two: Just…Wow.
‘JUST WOW’ is the new brand platform BMF has developed for Uluru | Ayers Rock Resort since winning the Voyages Indigenous Tourism Australia business last year.
The work challenges all travellers’ perceptions of Uluru as “just a rock”, to a destination with a joyful abundance of experiences, flavours and emotions on offer.
As part of the creative process, BMF and Voyages Indigenous Tourism Australia involved the local Anangu community in the creation and production of the platform. The team were fortunate enough to collaborate with the Anangu Iwiri choir which composed a bespoke piece of a cappella music for the films. The song, in Pitjantjatjara, translates as “come and see our beautiful co
Uluru looks to lure tourist with new ways to see the rock mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
January 29 2021, 10:10 am | BY Ricki Green | No Comments
AdSchool, one of Australia’s most respected advertising education resource, returns in 2021 with a comprehensively refreshed range of courses led by a stellar line-up of ad industry leaders providing a combination of in-real-life and online lectures, workshops and mentoring sessions.
Among the many advertising luminaries who will teach and mentor students in 2021 are Christina Aventi – Chief Strategy Officer and Jennifer Rhodes – Head of Effectiveness & Data Strategy BMF Australia; Olly Taylor – Chief Strategy Officer, Host/Havas Australia; Pieter-Paul von Weiler – Chief Strategy Officer, AJF GrowthOps Melbourne; Brad Bennett – Executive Strategy & Digital Director, Performics Mercerbell; Paul Coles – General Manager, BMF Australia; and Mark Green – Lead Accenture Interactive ANZ, Group CEO & Co-Founder of The Monkeys and Advertising Council Australia Chair.