Aldi encourages shoppers to buy something Special in latest work via BMF mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
February 16, 2021 2:42
Uluru Ayers Rock Resort has launched a new brand proposition via BMF. The ‘Just Wow’ campaign features several visitors to Uluru experiencing different aspects of the destination, including camel rides, segway tours and a motor bike tours.
The new creative work is meant to challenges travellers’ perceptions of Uluru as “just a rock”, to a destination with an abundance of experiences, flavours and interactions on offer.
Between July 2018 and June 2019, 1.9 million tourists and other visitors travelled to the Northern Territory. In the 12 months to December 2019, international visitors contributed $437 million to the local economy. Since late March 2020, there have been no international tourist to Australia.
February 16 2021, 11:25 am | BY Ricki Green | 4 Comments
How do you describe the slack-jawed, weak-at-the-knees wonderment of a place as special as Uluru? The first time you encounter it, a million words race through your mind, but all you can mutter are two: Just…Wow.
‘JUST WOW’ is the new brand platform BMF has developed for Uluru | Ayers Rock Resort since winning the Voyages Indigenous Tourism Australia business last year.
The work challenges all travellers’ perceptions of Uluru as “just a rock”, to a destination with a joyful abundance of experiences, flavours and emotions on offer.
As part of the creative process, BMF and Voyages Indigenous Tourism Australia involved the local Anangu community in the creation and production of the platform. The team were fortunate enough to collaborate with the Anangu Iwiri choir which composed a bespoke piece of a cappella music for the films. The song, in Pitjantjatjara, translates as “come and see our beautiful co
Uluru looks to lure tourist with new ways to see the rock mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.