Strategic Marketing | Virtual Briefing modernhealthcare.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from modernhealthcare.com Daily Mail and Mail on Sunday newspapers.
Glenn Gamboa
This undated photo provided by Comic Reliefâs Red Nose Day shows the special Red Nose Day masks that Walgreens employees will wear for the 2021 fundraising campaign. (Red Nose Day via AP) April 07, 2021 - 11:40 AM
NEW YORK - What happened to Comic Reliefâs Red Nose Day 2020, like so many philanthropic campaigns during the pandemic, was no laughing matter.
Back in February of last year, Alison Moore, the CEO of Comic Relief U.S., had said the charity was ready to do âamazing thingsâ around its annual day of wearing bright red fake noses to raise money and awareness for needy American children. It had raised $240 million since 2015 and helped 25 million children.
NEW YORK
What happened to Comic Relief’s Red Nose Day 2020, like so many philanthropic campaigns during the pandemic, was no laughing matter.
Back in February of last year, Alison Moore, the CEO of Comic Relief U.S., had said the charity was ready to do “amazing things” around its annual day of wearing bright red fake noses to raise money and awareness for needy American children. It had raised $240 million since 2015 and helped 25 million children.
Yet within weeks, COVID-19 had forced the charity into a diminished, mostly virtual event.
This year, Red Nose Day will rise again. And its mission will be more ambitious than before, with the nonprofit expanding its star-studded plans in partnership with NBC, Walgreens and the Bill & Melinda Gates Foundation. Most notably, perhaps, Red Nose Day will now become a year-round endeavor, with the idea of addressing children’s needs and spotlighting their issues every day.
Red Nose Day shifts to year-round fundraising amid pandemic clickondetroit.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from clickondetroit.com Daily Mail and Mail on Sunday newspapers.