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NEW YORK    What happened to Comic Relief’s Red Nose Day 2020, like so many philanthropic campaigns during the pandemic, was no laughing matter. Back in February of last year, Alison Moore, the CEO of Comic Relief U.S., had said the charity was ready to do “amazing things” around its annual day of wearing bright red fake noses to raise money and awareness for needy American children. It had raised $240 million since 2015 and helped 25 million children. Yet within weeks, COVID-19 had forced the charity into a diminished, mostly virtual event. This year, Red Nose Day will rise again. And its mission will be more ambitious than before, with the nonprofit expanding its star-studded plans in partnership with NBC, Walgreens and the Bill & Melinda Gates Foundation. Most notably, perhaps, Red Nose Day will now become a year-round endeavor, with the idea of addressing children’s needs and spotlighting their issues every day.

United statesMarcus haymonLorelei williamsSean jacksepticeye mcloughlinPatrick mcleanAlison mooreGeorge floydCouncil on foundationsMelinda gates foundationAssociated pressComic reliefRed nose dayMelinda gatesRed noseEducare californiaSilicon valley