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4 Mar, 2021 Author Mike ReynoldsStefen Joshua Rasay
2020 was rough in many respects, but it was a great year for political ad spending.
Five of the largest TV station owners were among the big beneficiaries of that spending, as TV remains the principal means by which candidates and parties disseminate their messages. The broadcasters said robust fourth-quarter 2020 spending capped a record year for political ad revenues. The bounty has executives already looking ahead to the category s prospects during what is expected to be a competitive 2022 mid-term cycle.
Nexstar Media Group Inc., the largest operator of TV stations through its 2019 purchase of Tribune Media Co., surpassed the half-billion mark in political ad revenue in 2020, headed by $298.3 million in the fourth quarter.