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Streetscapes: Small commercial area in upmarket suburb still going strong
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What has happened in the year since MCO was announced?
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Property experts believe that branded residences will have a special place in the real estate industry because of their unique offerings as well as the attention to detail and quality service provided. These products appeal particularly to high-net-worth individuals (HNWIs) with discerning tastes and who are willing to pay a premium for a luxury lifestyle.
From a transactional standpoint, property experts believe branded residences will continue to see steady demand despite the Covid-19 pandemic and ongoing economic challenges, especially those with strong brand names.
“The traditional branded concept is a hotel-led development with integrated or linked residences. They naturally benefit from the hotel brand (quality), management (smooth running) and services (luxury). In essence, this gives the owner the comfort and permanence of a home but with the full benefits and luxury of a five-star hotel,” says Knight Frank Malaysia associate director of international project marketing
Located in the foothills of Bukit Cermin, the township of Putra Heights has held its own since it was first developed in 1999. Comprising mainly residential properties, it has gained in value and is giving other townships such as Puchong and Cyberjaya a run for their money.
Enveloped by greenery, Putra Heights is bordered by Subang Jaya and USJ to the north and Bukit Lanchong to the south while the North-South Expressway Central Link (Elite Highway) cuts through the eastern part of the township.
Landserve Sdn Bhd managing director Chen King Hoaw provides a bit of background information on the development. “Putra Heights, launched in 1999 by Sime UEP Properties, is a self-contained township with a total land area of 727ha (1,796 acres). It is also part of the city of Subang Jaya,” he says.
Details 17 December 2020
The COVID-19 pandemic this year has sent businesses and society as a whole into a disarray. Like many agencies, Always Marketing Malaysia was looking to keep its business afloat amidst the uncertainty. However, it also wanted to take the time to give back to society and help the less-fortunate communities that are even more negatively affected by the pandemic.
Patrick Goh, managing director at Always Marketing Malaysia, wanted to introduce the initiative “‘Extending Hearts, Always”, which if successful would be made a yearly event. With this initiative, he wanted the team to go above and beyond, and be leaders in the market who also care and champion for humanity.
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