Havas names Kenny Yap MD of Socialyse and Red Havas, hunts for unconventional talent Details 19 July 2021
Socialyse and Red Havas, the PR, social media and social performance marketing arm of Havas Group has announced several internal promotions. Most notably, Kenny Yap has been promoted to managing director, Socialyse and Red Havas and has been credited in playing a key role in transforming the integrated business unit of the Havas Group.
The appointment comes shortly after the agency reported chalked up double-digit revenue growth in the past 12 months, adding new local and regional clients such as FairPrice Group (FairPrice, Finest, Unity and NTUC Membership), Far East Hospitality, SingPost and Ferrero Group to its portfolio. The agency said that currently, 75% percent of its client’s are full-service retainers covering PR, social media, content, influencer and social performance marketing services.
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FairPrice agency Socialyse on trendjacking hacks post Star Awards spin Details 23 April 2021
Recently NTUC FairPrice caught the attention of consumers when it put a hilarious spin to outfits worn by local celebrities at last weekend s Star Awards, an award ceremony hosted by Mediacorp for its Chinese TV and radio programmes. In a Facebook and Instagram post, FairPrice compared the outfits of three celebrities (Elvin Ng, Chantelle Ng, and Joel Choo) to similar-looking food and beverages such as a raspberry dessert, donuts and, and local drink iced teh (or tea).
This is not the first time the FairPrice brand has jumped on a trending topic to promote its own good. Last year, during the iPhone 12 launch hype, the brand also used the hashtag #NotiPhone12 to promote its range of apples with a link to its eCommerce site. On its imagery, it highlighted that its item “Costs less, tastes better .
NanoMalaysia Bhd has entered into a memorandum of agreement (MoA) with 10000StartupsIndia, one of India’s technology incubators, together with Malaysia-based Foodie Box Group to kick-start a nanotechnology commercialisation initiative.
“We have 61 small and medium enterprises (SMEs) and start-ups under our programme, [which are] ready to collaborate, and 55 intellectual property rights (IPRs) to be exploited for the proposed technological and commercial partnerships,” NanoMalaysia CEO Dr Rezal Khairi Ahmad tells
Digital Edge.
The initiative, which involves Malaysian start-ups and SME partners, is expected to accelerate and scale up more than 1,000 India-based start-ups, SMEs and micro enterprises, says NanoMalaysia in a March 25 statement.
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