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L-R: Matt McNally and Kent Groves Alone among the agency network behemoths, Dentsu International lacked a flagship health offering. With Monday’s official unveiling of Dentsu Health, that is about to change in a major way. The new practice will tap into several Dentsu agency brands, including media giant Carat, digital-minded creative shop 360i and data mainstay Merkle, recently refocused as a customer experience management (CXM) specialist. It will draw upon the experience of the more than 2,000 people at Dentsu already working on pharma, wellness and other health-adjacent business. Well-regarded health marketing veteran Matt McNally joined Dentsu Health last month and will lead the practice as global president. Kent Groves, Ph.D., who spent the last 11 years in health strategy leadership roles at Merkle, will serve as global chief strategy officer.
Dentsu makes long-awaited practice splash with Dentsu Health prweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweek.com Daily Mail and Mail on Sunday newspapers.
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Patient engagement and education platform PatientPoint is merging with rival Outcome Health to create a new platform named PatientPoint Health Technologies, which is focused on facilitating patient-clinician communications.
This news comes over a year after news broke that Outcome Health and its executive team faced a slew of legal battles over falsified advertising practices.
While the companies revealed that the new entities will be operating under the PatientPoint brand, the terms of the agreement weren t disclosed.
The new patient engagement platform will be led by PatientPoint s leadership team, including CEO Mike Collette, Chief Client Officer Linda Rushau, CFO Pat O Brien and Chief Provider Officer Chris Martini. Outcome Health s technology leadership Glenn Keighley and Sean Barden will be joining the new entity s engineering and information team.