L-R: Matt McNally and Kent Groves Alone among the agency network behemoths, Dentsu International lacked a flagship health offering. With Monday’s official unveiling of Dentsu Health, that is about to change in a major way. The new practice will tap into several Dentsu agency brands, including media giant Carat, digital-minded creative shop 360i and data mainstay Merkle, recently refocused as a customer experience management (CXM) specialist. It will draw upon the experience of the more than 2,000 people at Dentsu already working on pharma, wellness and other health-adjacent business. Well-regarded health marketing veteran Matt McNally joined Dentsu Health last month and will lead the practice as global president. Kent Groves, Ph.D., who spent the last 11 years in health strategy leadership roles at Merkle, will serve as global chief strategy officer.
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