An iconic beauty brand à la française, Payot is now working to strengthen its positioning with its heritage and strong image, in particular with women. Distributed through professional and selective networks, it has also just opened several directly-operated stores in Paris to convey its identity. This approach is part of an overall development strategy described by Karine Strippoli, Director France.
Founded in 1920 by Nadia Payot, Payot is one of the pioneering brands that have sought.