An iconic beauty brand à la française, Payot is now working to strengthen its positioning with its heritage and strong image, in particular with women. Distributed through professional and selective networks, it has also just opened several directly-operated stores in Paris to convey its identity. This approach is part of an overall development strategy described by Karine Strippoli, Director France.
Founded in 1920 by Nadia Payot, Payot is one of the pioneering brands that have sought.
An iconic French professional treatment brand for 75 years, Sothys is firmly anchored in its own time with a regional rooting and a global reach. In the heart of the Corrèze region, the family company has based its development on made-in-France values, but also on customers’ loyalty to its network and on a strong presence in the luxury hotel sector. This long story was cultivated by the Mas family since the company was founded, as Christian Mas, General Manager and the founder’s son, told.