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There are at least 25 alternatives to third-party cookies—but which is best? | Analysis
With a focus on succeeding across three core pillars of digital marketing, these alternatives have been explored in the hopes of establishing the most stable, easy to input and reliable post-cookie solutions out there.
United kingdom
Party web analytics
Party cookies
Party data management
Privacy sandbox
First party data management
Authenticated data
Server side tagging
First party web analytics
First party cookies
Contextual targeting
Operated audiences
Customer match lists
Publisher deals
Curated supply
Google topics
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