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Detailed text transcripts for TV channel - MSNBC - 20130427:09:37:00

has stoked the artisan economy with his hand crafted shoes and people waiting six weeks for a pair of them. his hand s on approach has him working side by side with nick ho horowean on the leather before it is shipped to adam sutton in maine to be hand sewn and george frequently visits maine to personally monitor and inspect every pair of shoes before they are shipped. we don t see our factory as just a factory making the shoe, because it is really a relati relationship. when i see a shoe, i can actually often tell who sewed t it. it is often like their signature, and so going to maine and being a part of that is just, it is part of the dna. george did a great job taking what we do, and you know, finding someone else that is great at what they do, and pairing it with his expertise and then executing it and creating a product that the market really wanted. hey i put some new shoes on oak street ultimately found its place in the market by

Detailed text transcripts for TV channel - MSNBC - 20130427:09:32:00

the artisan economy and supporting not only his business, but supporting two thri thriving businesses along the way. george villagos grew up working in his family s suburban chicago shoe shop. he learned the craft of building and repairing shoes from his father, an immigrant from greece. the first time my dad brought me to the shoe repair, he said by the end of the day, you have to have all of these shoes polished and at the time i didn t know what he was trying to do, but he was trying to scare me, because he didn t want me to get into the shoe business sglcht it is a lot of work, you know. the kids get dirty, you know, and it is not easy. after college, george started a career as a teeacher and then soon started to daydream about being his own boss and going into the shoe business like his dad. going into the business, you

Detailed text transcripts for TV channel - MSNBC - 20130421:11:31:15

Detailed text transcripts for TV channel - MSNBC - 20130421:11:31:15
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Detailed text transcripts for TV channel - MSNBC - 20130421:11:36:00

going to do. with the all-american high-quality supply chain figured out george launched his business online, not sure whether anyone would be willing to pay between $250 and $450 for his hand crafted shoes. one mention on a blog called secretforts sealed his fate. that first day i thought maybe we ll sell a few pairs of shoes, but that day we sold out of all of our inventory within 24 hours. we were out. and so the fact that our shoes are handmade presented a problem because they take about six weeks to make. and we know that s a long time. but even though we sold out, we immediately went to a six-week preorder system, and customers were still ordering. all after sudden the orders came flowing in. it was amazing how quickly he became a big part of my business. now, three years into the business, oak street boot makers has stoked the artisan economy

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