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going to do. with the all-american high-quality supply chain figured out george launched his business online, not sure whether anyone would be willing to pay between $250 and $450 for his hand crafted shoes. one mention on a blog called secretforts sealed his fate. that first day i thought maybe we ll sell a few pairs of shoes, but that day we sold out of all of our inventory within 24 hours. we were out. and so the fact that our shoes are handmade presented a problem because they take about six weeks to make. and we know that s a long time. but even though we sold out, we immediately went to a six-week preorder system, and customers were still ordering. all after sudden the orders came flowing in. it was amazing how quickly he became a big part of my business. now, three years into the business, oak street boot makers has stoked the artisan economy

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