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Best Media Info: While the cola market in India is mainly dominated by Coca-Cola and Pepsi, Reliance’s foray into the cola segment is perceived to kindle a pricing war in the segment, similar to what the company had| Marketing News
Appy Fizz, sparkling fruit-flavored drink from Parle Agro has revamped its label design for fresh, re-imagined, bolder avatar. The iconic red, white and black brand colors have been juxtaposed in eye-catching, clean, contemporary lettering for the brand’s logo. The sparkling fruit-flavored drink has emerged in a new category in the beverage industry. It dominates the category with a 99 percent market share. Touted as a healthier alternative to colas, Appy Fizz continues with its edgy and exuberant campaigns.