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Google Forced to Pay $1 Million For ‘Misleading’ French Hotel Rankings
Google accepts fine for replacing official star ratings with their own. An investigation found Google s search engine results were misleading .
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The investigation was launched in 2019 and continued into 2020 after French hoteliers complained about the tech giant’s star rating system.
Seven thousand five hundred establishments were monitored before Google was fined for displaying ‘misleading’ rankings.
What Was Misleading
Google’s algorithm included information from other hotel websites and Atout France’s star ratings to rank the hotel sites from one to five stars on Google Maps and their search engine.
Google Fined â¬1.1 Million For Misleading Users With Hotel Ratings In France
February 16, 2021
Google has agreed to pay a fine of 1.1 million euros (USD 1.3 million) imposed by the French authorities for displaying âmisleadingâ rankings for hotels and other tourist accommodations in France.                Â
In 2019, the DGCCRF (Directorate General for Competition, Consumption and the Repression of Fraud) launched an investigation following several complaints by hoteliers over Googleâs propriety rating system on its search engine and on Google Maps.Â
The probe revealed that Google had replaced the official classification issued by the countryâs Tourist Development Agency, Atout France to determine the score for each hotel with its own proprietary algorithm system.