Google Forced to Pay $1 Million For ‘Misleading’ French Hotel Rankings
Google accepts fine for replacing official star ratings with their own. An investigation found Google s search engine results were misleading .
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The investigation was launched in 2019 and continued into 2020 after French hoteliers complained about the tech giant’s star rating system.
Seven thousand five hundred establishments were monitored before Google was fined for displaying ‘misleading’ rankings.
What Was Misleading
Google’s algorithm included information from other hotel websites and Atout France’s star ratings to rank the hotel sites from one to five stars on Google Maps and their search engine.