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Breakthrough AI Model from U of T Researcher Aims to Enhance E-commerce Accessibility for Color Blind Users

University of Toronto researcher Parham Aarabi has created an artificial intelligence model that mimics how users navigate e-commerce websites – and it may be able to help retailers optimize their sites for people experiencing colour blindness and ot

Deepa kundurEdwards rogersParham aarabiUniversity of torontoBiology societyInternational conferenceApplied scienceAnnual international conference

Pre's AI Technology Aims to Accurately Predict Consumer Behavior – WWD

The tech does not require any implementation of code.

Parham aarabiMaximum impactUser behavior

Bally Partners with PRE to Swathe Its E-Commerce in AI – WWD

PRE, the AI startup founded by Parham Aarabi, is using human behavior modeling to boost Bally's website. Here's how and why it matters.

Parham aarabiNathalie sisoukLaura guazzaroniUniversity of torontoFormer modifacePredictive commerce

We can build better, fairer algorithms in a world of angry bias – so why aren't we?

Given the vast influence of social media and algorithms, what does fairness look like?

United statesEteläuomen läiParham aarabiElon muskWendy chunColin koopmanElisa celisStephanie pope earleyJimmy jackson jrAssociated pressUniversity of californiaUniversity of torontoOregon universityDigital democracies institute at simon fraser universityYale universityHow we became

Ex-Modiface CEO Wants to Improve Your Website With AI

Parham Aarabi talks to WWD about his new business, its results and the major traction it’s already gotten after just a few months.

Parham aarabiUniversity of torontoNow parham aarabi

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