Counterfeiting across the globe is at an all-time high. According to a 2019 report on international trade and counterfeiting by the Organization for Economic Cooperation and Development (OECD), the total value of counterfeit and pirated goods accounted for just over 3 percent of world trade, an estimated 590 billion USD.
‘Research shows that 64 percent of consumers try new products because the packaging catches their eye,’ says Vanita Marzette, senior product manager for wine and spirits at Avery Dennison. ‘You have about three seconds to catch a consumer's eye at the shelf, which makes packaging and label design crucial. Choosing label materials that help you stand out can greatly impact
What do these eight, seemingly unrelated, countries have in common – Argentina, China, France, Germany, Italy, Mexico, Russia and South Africa? Answer: They all have distinctive wine-growing credentials and are described by All4Labels as the eight locations of its blue-chip sites, specializing in label production for this ever-burgeoning sector.
In the coming months, All4Labels will be producing eight special label concepts on bottles of wine and spirits from Argentina, France, Italy, South Africa, Mexico, Russia, China, and Germany. These countries represent the locations of the group’s blue-chip sites that specialize in the wine and spirits segment, and each will feature a product that is typical of the local market.