Big screen vs OTT: Is shortening the release window key to coexistence?
By IANS |
Published on
Sun, Feb 14 2021 11:39 IST |
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Southern Storm: Top stars woo back fans to theatres in Sankranth week. Image Source: IANS News
New Delhi, Feb 14 : The idea of simultaneously releasing films in theatres and on OTT platforms caught the world by surprise, but there seems to be an alternative to the model that is brewing in India, which is shortening the gap between theatrical release and OTT release.
The trend came to notice first when the Tamil film Master , starring Vijay and Vijay Sethupathy, dropped digitally within days of release in January.