TVASIA
MIP China Plans Hybrid Event
ADVERTISEMENT
Reed MIDEM is planning for the fifth edition of MIP China to be a hybrid event with live in-person conference sessions taking place alongside a complementary digital program.
MIP China’s signature one-to-one Partnership Forum, which brings together content providers from around the world with Asian and Chinese acquisition executives, will take place fully online from June 28 to 30.
More than 100 buyers, with one-third representing China and the rest from outside the region, have confirmed their participation at the Forum, covering all genres, with particularly strong representation in drama and kids.
MIP China’s conferences will be held physically in Hangzhou and online, starting June 22. The spotlight this year will be on how to produce global animation hits with local stories. All sessions will also be accessible online and available to delegates on replay.