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Nisha s Mumbai: Nisha JamVwal Writes About Chakra Activation, Stylish Soirees, And More

Nisha s Mumbai: Nisha JamVwal Writes About Chakra Activation, Stylish Soirees, And More
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Check out new fashion lines at the PosH-Rack tomorrow

Designers Pallavi and Bhairavi Jaikishan will launch their special summer line

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Bridal Asia Event 2022, A Paradise For Every New Bride

Bridal Asia Event 2022: If you want to see a big collection of bridal jewelry, fashion, and accessories then the meticulously curated collection

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Does fashion ignore the 40-plus woman?

By IANSlife Features New Delhi, Feb 15 (IANSlife) I am 47-years-old and have worked in fashion for over 25 years; earning every smile line on my face and those extra few kilos around my mid area. Unfortunately, the industry I work in writes off every woman over the age of 45. Of course, we all know the reason, it s because fashion sees the youth as the future of the industry, it is where the growth is. But what about the now? A recent study by the International Longevity Centore (ILC) found that those over the age of 50-years account for over 50 per cent of the spending in fashion the fact is mature women have more purchasing power and today are also in better shape than ever they become an easy target for fashion. Yet they are ignored. Brands are so occupied with pleasing millennials and Gen Z-ers, they forget to make styles that work for today s 40 plus woman.

New delhiSavio jonSujata assomullTrinny woodallAnaita shroff adajaniaRoohi oomerbhoy jaikishanInternational longevity centoreGenz ersAishwarya raiAlia bhattVogue indiaSusannah constantine womenTrinny londonOomerbhoy jaikishanPallavi jaikishanFounding editor in chief