As Netflix admitted that it is fast losing paid subscribers, data analytics provider Antenna has revealed that the subscription platform actually saw 3.6 million cancellations in the US, its most matured market, in the first quarter (Q1) this year.
After sticking to only subscription-based plans for a long time, Netflix is currently considering rolling out an ad-supported subscription package for its consumers. The company expects to streamline and nail down the ad-supported services in the next two years.
SPOTIFY closed out its calendar year 2021 with 180 million premium (paid) subscribers, $3.04 billion in total revenue and a strong gain in advertising revenue, the company revealed in its Q4 earnings report released yesterday. Total revenue was slightly above guidance of 2.54 billion to 2.68 billion euros, representing 24% growth year-over-year.Subscription revenue was 2.3 billion euros, up 22% year-over-year. Advertising revenue was 394 million euros, up 40% year over year and 22% .
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Eros Now targets more than double ARPU by year-end
The platform plans to introduce more genres of content to reinforce its leadership position in the Indian OTT market Delhi, May 26, 2021
OTT platform Eros Now aims to grow its annual Premium Paid subscriber ARPU by more than double by the end of this year. By December 31, 2022, it is targeting an annual ARPU globally in the range of $1.20 to $1.30.
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The company said it expects that the ARPU growth will be driven by the pivot in strategy to focus more on direct-to-consumer relationships and by leveraging the bundling opportunities with distribution partners. âEros Now believes these factors will help grow ARPU and reduce churn,â it added.