Eros Now targets more than double ARPU by year-end
The platform plans to introduce more genres of content to reinforce its leadership position in the Indian OTT market Delhi, May 26, 2021
OTT platform Eros Now aims to grow its annual Premium Paid subscriber ARPU by more than double by the end of this year. By December 31, 2022, it is targeting an annual ARPU globally in the range of $1.20 to $1.30.
Rising Star Awards 2021 Entry Deadline - Monday, May 31, 2021 -
Advertisement
The company said it expects that the ARPU growth will be driven by the pivot in strategy to focus more on direct-to-consumer relationships and by leveraging the bundling opportunities with distribution partners. âEros Now believes these factors will help grow ARPU and reduce churn,â it added.
Eros Now has reported a 39.9 million paid subscribers and a total 224 million registered users worldwide as on 31 March, 2021. This represents 10.6 million net new paid subscriber added since 31 March, 2020, accounting for an annual growth rate of 36.2 per cent.
Eros Now Outlines Detailed Operating Metrics for Fiscal Year 2021 adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.