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How the big names in cuisine use influencer marketing

The chef Pablo Berenguer Solbes Photo credit © Guillemette Notarangelo Dormans / ©Pablo Berenguer Solbes Instagram, an essentially visual social network, has become a showcase for know-how and culinary art. Chefs now imagine their dishes with the objective of making each creation  Instagrammable .  They have therefore created their own accounts on social networks, in parallel with their restaurant s account. They become creators of their digital communication. They are then in direct contact with their customers and have a community of fans who follow their demonstrations closely. Sincere interactions (likes, comments, private messages) are established between the professional and his fans. The experts of the trade and the customers of these personalities of the gastronomy appreciate particularly this virtual proximity.

Bird & Bird makes up 14 partners in Europe-focused round

Bird & Bird makes up 14 partners in Europe-focused round 04 May 2021 International firm follows up on lean 2020 with bumper cohort, but gender disparities remain European Parliament; 11 of the 14 appointments came from within the EU MDart10 Bird & Bird has made up 14 partners in its annual partnership round, up from just seven last year. Eleven new partners step up to the role this month with three having been appointed in November 2020.  All the promotions are in Europe, with Germany receiving the largest share: the four-strong tally is made up of two IP specialists – Marc Grunwald and Roman Brtka, both in Munich – Hamburg-based commercial lawyer Miriam Ballhausen and antitrust specialist Stephan Waldheim, who works out of the Dusseldorf office.

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