X has a whiteness problem has become a staple of the current identity politics cultural revolution. Wine had its turn. Articles warn, The Wine Industry is Overwhelmingly White.” and they frantically urge, It’s Time to Decolonize Wine and It’s Time: Diversity in Wine . In the two months since the June George Floyd protests, some Black winemakers have called out the racism in their industry, Mother Jones exclaimed. As did commercial real estate, curling, and complaining that things are too white. Headlines like, Climate Activists Confront the Movement s Whiteness Problem, The Enduring Whiteness of the Fed , and Commercial Real Estate has a Whiteness Problem show the sheer scale of Whitenessphobia which is triggered by everything from the Federal Reserve to Greta Thunberg