Encouraging outdoor play is essential for preventing myopia and promoting healthy eyesight in children. By leading by example, designating outdoor playtime, creating inviting outdoor play spaces, limiting screen time, and making outdoor play fun and exciting, parents can cultivate a love for the outdoors and instill healthy vision habits in their children.
The film is conceptualised by Wunderman Thompson Mumbai
01 Mar, 2021 - 12:29 PM IST | By indiantelevision.com Team
NEW DELHI: As restrictions ease and children begin venturing outdoors again, Goodknight has launched a new digital film for its Fabric Roll-On, a personal mosquito repellent that is made with natural ingredients.
The video highlights how along with precautions of post-Covid world, children need protection from mosquitoes outdoors as well. Goodknight Fabric Roll-On provides instant and effective protection for up to eight hours, with the application of just four dots on clothes.
Conceptualised by Wunderman Thompson Mumbai, the film opens with a young girl getting ready to go play outdoors. Her grandfather is concerned about social distancing norms but she pacifies him by sharing her plans and points out that she and her friends will take all due precautions. Her grandfather then questions her safety against the danger of mosquitoes outside, whi