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Though we may not all admit it, few among us can resist the
appeal of a candy bar. But did you know the history of these
confections and their value as Intellectual Property
assets?
Today, candy bars or chocolate bars, as many call them
outside of the U.S. are perhaps the most commonly bought
sweet treats in the world. You will see them on display when
visiting just about every supermarket, convenience store or
newsagent, usually in a position primed to influence purchase