Media and entertainment companies of all sizes struggle to attract and retain audiences eager to find and consume content that interests them. Because content is abundant with too many options to navigate and pay for-and switching costs are low-profitability has eluded many providers. How can media and entertainment companies respond? Many are turning to a new ally: AI.
Nadine Krefetz interviews Michael Cerda, CPO for streaming at TelevisaUnivision. He discusses the from-the-ground-up rebuild he implemented when he arrived at the company. He describes how-in just 9 months-his team assembled and scaled the tech stack driving ViX, the world s largest Spanish-language streaming service, which haslive-streaming, AVOD, SVOD, and FAST offerings.
Despite what appears to be a thriving market, streaming viewers are still looking for more than what s on offer. Greg Morrow of Bitcentral s ViewNexa highlights ways to rekindle consumer satisfaction with D2C business models.