In some ways, the Gen Z market is just like any other market. Their nutritional needs are not radically different, or radically more restricted, than those older or younger than them. However, marketing to the generation of teenagers and twenty-somethings requires an understanding of what appeals to a particular generation with its own problems and its own culture.
In some ways, the Gen Z market is just like any other market. Their nutritional needs are not radically different, or radically more restricted, than those older or younger than them. However, marketing to the generation of teenagers and twenty-somethings requires an understanding of what appeals to a particular generation with its own problems and its own culture.
Plant-based is one of the most important trends in the food industry today. Meat- and dairy-free products are helping provide food alternatives to an ever-growing flexitarian market. But some questions still remain. For one, since many plant-based foods are heavily processed, can they bring the same nutritional benefits as traditional meat and dairy or do they inevitably have the same pitfalls as ‘ultra-processed’ foods? Secondly, and most importantly, how will plant-based foods help us to make a transition to a sustainable food system?
With consumers increasingly becoming more health-conscious, personalised nutrition apps are everywhere. A multitude of apps give people nutritional advice, helping them to optimise their diet and become healthier. One such app, Youniq, uses AI technology to suggest meals to its users, and to compile a diet plan fit for them.
The EU’s Farm to Fork strategy will dramatically affect what claims food manufacturers can make on their packaging, says legal expert Katia Merten-Lentz.