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Expansion and engagement in China's saturated market is no mean feat for an international company. As popular athleisure brand Lululemon celebrates a milestone anniversary, Campaign asks the brand marketing VP to decode its China strategy.

Hong kongUnited kingdomUnited statesMichele aboroPeter wolkowiczCici wangAmber liuCelina jadeZhou guanyuWang zixuanLynn cheahBain coWorld mental health dayLululemon world mental health dayCecilia jadeWorld mental health