Media insights company Ormax Media has upgraded Ormax Stream Track, their streaming content testing tool, to test documentaries as well. The tool has been used to test 214 web series, direct-to-OTT films, and OTT reality shows since 2016. The company stated that 14 Indian documentaries have been released on major streaming platforms in India since the start of 2022. Additionally, several international documentaries are beginning to find traction in India, suggesting that the documentary genre is gaining more interest in the Indian market.
Ormax Media upgrades its content testing tool Ormax Stream Test adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.